The Past, Present, and Future of Cashless Payment
Eighteen years ago received cashless payment in the bay never sounded and loyalty program is not like today. The concept of a loyalty program consists of a token discount, token note, and coupon book. Seventeen years ago the concept of card-based cashless acceptance at a launderette was only realized and evangelized by one person in the washing industry while other car wash industries were content to sell tokens and coupons. You may remember meeting a man at an ICA trade show in the early 1990s with a fish tank in his booth that has a goldfish and a card reader at the bottom to show readers the ability to work in "wet conditions". The man with the fish tank was Dan Yarusso and he started a company in 1990 called WashCard Systems. Started from his garage in Hugo Minnesota, Dan started his business as a one man show. In an interview with Yarusso, I had the opportunity to learn that cashless payment pouchnation was not originally found to be sold to other car wash operato...